Broker Check


October 09, 2017
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In this month’s profile, we are featuring Robert Farmer, one of two new advisors to join Ford Financial Group. While he’s only been here for a few weeks, he already feels like a long-time member of the team! We are excited to have him and Rory Cantando (more on him next month) join us. Rob has many years of experience in the financial services industry in various roles. Below we’ll learn a little bit more about him.

Tell us a little bit about your experience as a Financial Advisor?

I started as a financial advisor back in 1993 with a major wire house, Paine Webber. After many years and long hours of hard work helping clients with their financial needs I was promoted to assistant branch manager in 1998 in addition to my 1st Vice President of Investments position. In August of 2000 I transferred to another major wire house due to the fact that my current one was being bought by an International firm which would be unsettling for my clients. I transferred to Prudential Securities where I was once again assistant branch manager and 1st Vice President, Investments Officer. From there that branch went through several different changes in ownership of major firms. It ended with a well-known bank as the last owner. Due to the Department of Labor's new fiduciary rule and some bad decisions by the bank we made the decision to look for an independent advisory firm that was honest, respectful and a good steward of their client’s money. After careful due diligence, we decided that Ford Financial Group was the bet best fit for us and our clients.

What is your favorite part of the job?

My favorite part of this job is helping my clients work towards their financial goals. The added bonus is many have become my friends. It's very heartwarming when you see a client realize that they can retire in the manner they wish to and live out their dreams the way they've always dreamt they could. It's an honor for me to be able assist them with their finances and manage their investments to pursue those dreams.

Over the years, what’s been the most challenging thing about working in the financial services industry?

The hardest thing about working in the financial services industry is the up's and downs of the market. These gyrations drive most clients crazy and it is my job to keep them calm, steadfast and to stay the course. Those are the times that my job is the hardest but it's also the most rewarding when you get to see the proof in the pudding.

Alright, let’s talk skiing. You are hardcore! Tell us about some of your favorite skiing experiences?

OK, let’s talk skiing. It is true I do love to ski and do it 50 plus days a year. One of my most favorite ski experiences was in 2015 when we flew to Chile and skied in the Andes for 11 days. We helicoptered up-and-down to 14000' and skied 5000’ to 6000' of vertical per run. It was exciting, invigorating and exhausting but it was a great time. I'm also a ski coach for the China Peak Ski Team and always have a great time helping kids go faster and ski better.

Lastly, when not working, what are some of your favorite things to do (besides skiing)?

Well I don't think there's ever a time that I'm not working, I might not be at the office but there's always something going on in my head that is work related. However, when I am not at my office the things I like to do besides skiing are train in martial arts, ride my bicycle, race sail boats, dabble in photography I and most importantly hang out with my wife and kids. Lucky for me they tend to like all the things that I do.

To learn more about Rob or Ford Financial Group, check out our website