Broker Check


February 05, 2018
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Happy 2018! We are making our way through our staff and we hope that you are enjoying learning a little bit more about the folks at Ford Financial Group.

This month we are featuring Erin Redmond. Erin has been with Ford for 4 years. Erin is currently an advisor, fellow blogger (check out her articles) and all around extraordinaire! Read more about Erin below:

Tell us a little bit about how you got into finance.

I started my career in Online Marketing/Account Management right out of college in Los Angeles and San Francisco. I was working with recruiters and HR departments for the HotJobs division of Yahoo, Inc. for about 6 years.

What was great about the online industry was that it was advantageous to dip your toes into multiple areas.  While at Yahoo, I also had a stint working for a Paid Search firm, a Market Research company, now known as Experian Marketing. Afterwards, I started a position in Chicago as an Affiliate Marketing manager at Rakuten Linkshare.

In 2010, my husband, Nik Redmond and I, decided we wanted to settle down and start a family, so we relocated back to Fresno. I was working remotely for Rakuten and helped open their San Francisco office. Once my daughter arrived, I took some time off to care for her. My son was born 20 months later. During that time, I ran my own lifestyle blog and did contract work for Rakuten. However, I really missed working in an office, and with clients.

When I decided to go back to work full time, my mother, Carole Ford, asked if I would be interested in joining the firm. I really didn’t know too much about finance at the time but jumped right in. I started working part time, shadowing Mary Anne at the front desk and was the go-to marketing and seminar organizer.  Once my son was 1 year old and ready for daycare, I came on full-time and started in an assistant role for Dawn Collins. During this time, I studied and passed my Series 7 and 66* (currently working on my CFP).

I find financial planning to be very interesting, and am quite impressed with myself on how much I have learned over the years. It’s intimidating changing careers entirely in your mid 30s but I am glad I went for it.

What’s your favorite part of this job?

Right now, it would definitely be the research and analysis of reports as I prepare for the meetings where I sit in and shadow with Dawn. I enjoy meeting clients face to face as well and hearing their stories. I love my co-workers, we have a great group here. Working with my husband and parents has also been wonderful. I hear horror stories about working with family, but we really make it work well!

How do you keep busy outside of work?

I enjoy volunteering in our community. I have been a member of the Junior League of Fresno for 5 years and I am also a member of the startup committee for Dress for Success. Our grand opening is Feb 1st!

My kids, ages 5 and 6, keep me very busy as well, but that’s fun for me. I am also a Bar Method devotee and have gotten more into yoga over the last year. We enjoy long weekend getaways throughout California, including skiing (when there is snow), attending Comic-Con and visiting Carmel. We just saw Hamilton in San Diego which was incredible!

Last, I know you’re into blogs – what are some of your favorite finance blogs?

I love blogs! I read them daily on all sorts of subjects. Podcasts might be right up there too. My top finance related blogs are Daily Worth, Beth Kobliner (she focuses on kids and finance), the Everygirl (more lifestyle and finance blog for women entrepreneurs), and Girlboss which is similar to the Everygirl. I love these sites because the language on them is not high-level text book information. They all have some sort of funny or relevant subject matter that I can relate to my own life and career goals. They often feature other women advisors my age in the industry and I have learned a good amount from their perspectives. I try to use that same tone and language as these relatable blogs in my post contributions for the FFG Blog series (which everyone should read!). There is something for everyone on our blog!

*Series 7 held with LPL Financial, Series 66 held with LPL and Ford Financial Group.

The entities [listed/mentioned] herein are not affiliated with LPL Financial.